After the team of COBOC, a super cool bike manufacturer located in Heidelberg, had finally formulated itss vision and mission, they asked themselves; How can we integrate this in our daily decision making and meeting practices? How do we ensure this set of values, our DNA, is present and helpful?

In close cooperation we developed a set of cards, that now decorate the office wall. More then decoration, the metaphors make it easy to memorize, the sliding scale with magnets reminds everyone that this is not a black-and-white world and invites the team to have conversations based on their DNA of values.