Learning a shared visual vocabulary
January 30, 2016
The first European Ideas Lab
February 7, 2017

Serious play with LEGO

To kick-start a 5 year program involving over 40 sales executives international within an automotive company, we decided to create a gamified learning experience using LEGO. We designed and facilitated an afternoon full of serious play. It turned out to work very well, in the picture you can see a team of top managers from USA to Japan being creative.

In cooperation with Structure & Process

Rheingau, Germany

Lego Serious Play ®, gamification, reflection, design thinking